What are Amazon Ads? A Guide to Advertising on the biggest E-commerce platform!
With over 50% of the world online shoppers spending roughly half of their paycheck on the website, Amazon is one of the unprecedented heroes of the e-commerce industry!
300 Million Users, 150 Million Prime Members, and selling over 4000 products per minute in the U.S. alone – Amazon is a powerful platform driving the attention of marketers, retailers, start-ups, and businesses alike.
From a humble bookstore launched back in 1995, Amazon has grown multifold becoming an online marketplace for products such as food, clothing, home décor, gadgets, and more. And ever since the evolution of the internet and the rise in the number of online shoppers, Amazon has become one of the major marketplaces for the audience to not just purchase but verify, learn and explore new products online.
Fact: 90% of the consumers use Amazon to price check a product!
Being one of the most-visited shopping Apps on your phone, Amazon holds a strong potential for engagement, sales, and growth of brands.
Brands should invest in e-commerce, Here's why!
But will Amazon Ads suit your brand/business marketing needs? Let's find out!