PromoPark Partners with Tokinomo to Offer Shelf Advertising Robots to FMCG Brands in Greece
Panos Lazaretos, Director – Retail Innovation Hub, PromoPark said:
"We are excited about our partnership with Tokinomo. At PromoPark, we are committed to providing our clients with the latest solutions for branding and advertising. Tokinomo is the ultimate shopper engagement solution, lifting in-store sales and delighting shoppers through creative marketing experiences. I am confident our customers will love and adopt the Tokinomo robotic shelf advertising solution and we will see more and more experiential campaigns in retail stores throughout Greece and Cyprus."
Tokinomo robotic shelf advertising is a shopper activation solution for FMCG brands that is safe during the current COVID19 pandemic. It is a new marketing channel for brand managers that can design brand activation campaigns in which their products talk directly to shoppers. Tokinomo robots bring products to life at the shelf, make them move when shoppers walk by and talk to them through multiple messages. Some of the benefits include:
• High stopping power and increased product visibility
• +200% sales increase on average without price cuts
• 40% remember the brand name outside the store
• Great shopping experiences, retail entertainment
• Reusable and sustainable from an environmental point of view
"Having a partner who deeply understands current trends in retail marketing and is fully equipped to create memorable advertising campaigns in their market is something of an utmost importance for us, at Tokinomo. That's why I am thrilled we have joined forces with PromoPark and I welcome them to our select network of partners." said Ionut Vlad, CEO of Tokinomo.