New platform ponzu puts fun back into fitness
Digital interactive fitness platform launched to create connections and promote healthy habits, solving the problems posed by 'faceless fitness'
The unknown trajectory of Covid-19 means 58% don't feel safe returning to the gym, while 59% simply don't want to go back to paying expensive gym memberships when they can exercise elsewhere. But 53% miss the social side of real life group workouts and 47% note that acknowledgement from their favourite instructor makes them more likely to turn up to a class - something that can't be catered for during pre-recorded or streamed sessions.
35% say they put less effort into a workout when no one can see them, while 34% admit to bailing before the end - and a significant 17% just didn't bother to show up and workout at all. 22% have made a call or sent a text and 16% have been on social media, or even gone shopping online whilst doing these types of 'workouts'. 14% admit to having eaten a meal and 9% have even drunk alcohol while watching a one-way fitness class online. And it's not just motivation that's at risk; one in ten (10%) have sustained an injury during a workout streamed via the TV, YouTube or Instagram Live, in the absence of a trained professional observing in real-time.
Built for the post-Covid-19 world, ponzu connects people with premium professionals who can guide them through a range of wellness disciplines.
Commenting, Anna Forbes, co-founder at ponzu said: "With infections rising at an alarming rate, it's only natural that many people want to continue exercising at home. But while the pandemic has given credibility to online interactions, 'faceless fitness' simply isn't a sustainable solution. It doesn't allow for a human interaction which is essential for the development of long-term healthy habits"
ponzu is a monthly subscription model, with a range of options to cater for every budget. New users can enjoy their first month for free and, if they refer a friend, both the user and friend will receive £10 worth of credits.
Visit www.ponzu.fit for more information or view our explainer video here (https://www.youtube.com/