Atlanta Sportswear Brand Partners With New York Business Woman in Undisclosed Deal
Dionies Sportswear agrees to create a legacy with Rachel Maeng Brown as their spokesmodel to get the millennial market.
By: Dionies Sportswear, LLC
A Rutgers University Student-Athlete alumna, the company trust Rachel Maeng's overall business and branding experience, is suitable to help the company and its brand reach and connect with its millennial target audience. The company will leverage Rachel's influence as a Model, and Fitness Brand, as the face and spokesmodel for their brand. In return, an undisclosed deal has been agreed upon by Dionies Sportswear, giving the future business mogul a percentage of ownership.
"I'm excited to join the Dionies family and contribute in many aspects to the growth and legitimization of the brand," Rachel Maeng said. "We're thrilled to build something together and create our legacy here at Dionies."
As a businesswoman, Rachel Maeng's strong entrepreneurial drive to create that legacy caught its founder's attention.
"After speaking with Ms. Brown, we knew there was something remarkable about her. She has that it factor. She has incredible talent," said Dionies Sportswear founder Xavier Grimes.
"We know bringing her on board to contribute to the growth of the brand is an excellent decision. And we wanted to give her some ownership in the brand. We know doing so would give more of a reason to invest time in helping the brand grow. We're excited to have Rachel Maeng on board, and we look forward to a successful future together."
Although both parties have finalized their agreement, the company understands its work to be done and solidifying this agreement is just a start. This deal aims to capture its target audience in the next two years to secure a position in the sportswear market. The agreement marks a huge opportunity for the company.
With Rachel Maeng now on board, and a creative marketing campaign titled, "The Dionies Experience" implemented - the company believes securing that position in the next two years is possible. And they have just as much potential to do so as other big brands before it.
The future for Dionies Sportswear and their agreement with Rachel Maeng is promising. Even as the company acknowledges the challenges ahead related to connecting with its target audience, they are incredibly optimistic in solidifying their legacy in the industry.