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West Midlands auto retail business motors through pandemic
A car sales and service centre in the West Midlands that was only established six years ago is on course for a record year, despite the economic turmoil inflicted on the automotive retail sector by the pandemic.
By: Big Business Events
Motorserv came to the aid of the NHS by providing five vehicles to GPDQ as part of Birmingham City Council's 'Covid-19 Response Team', for emergency doctors to assist the ambulance service. The business was also actively involved in the distribution of PPE and hand sanitiser across the area and has dedicated part of its workshop as a depot for food and parcels donated by the public in support of key workers and local homeless citizens.
Customer-centric marketing initiatives such as, 'No pass no fee MOT' and 'brake pads for life,' have proven so popular that the business has benefitted from a surge in social media referrals, totalling over 37,000 followers. Commenting on his company's expansion, Saleem said:
"Our focus has always been on delivering beyond the expectations of customers and the pandemic simply strengthened our resolve to support our local community however we could. Being in a position to help the NHS by providing vehicles and offering a distribution point for food and PPE has been very rewarding for our team. A lot of goodwill has been generated, which we are now seeing in reciprocation as more new customers are being referred to us for used cars and servicing."
Over the past four years, Saleem has been mentored by one of the UK's leading business coaches, Adam Stott, who was accepted into the prestigious global Forbes Coaches Council in 2020. Having personally helped hundreds of entrepreneurs to achieve their dream of building their own business, Stott created the '7 Figure Business Club' in recognition of those who have achieved sales of £1million in a year. Saleem was one of the first recipients to receive the accolade, as Stott comments:
"With more than 750,000 businesses being forced to close their doors under lockdown, the pandemic has levelled the playing field and created the opportunity for entrepreneurs to pivot their offer and identify new opportunities. Kamran's business is a textbook example of a company that has continued to keep the customer front and centre, during very challenging economic circumstances. Motorserv's appreciation of social media has enabled it to adapt quickly and keep its audience updated, as well as demonstrating how it is supporting its community."
Big Business Events