Buffalo Market Launches Nation's First Hyper Local Mission-Driven Digital Grocer in San Francisco

SAN FRANCISCO - Oct. 8, 2020 - PRLog -- Buffalo Market is a digital grocer reinventing the supermarket model with local delivery but focusing on scaling local suppliers and farms. While others compete on delivery speed, Buffalo Market is focused on the ultimate needs of consumers, quality products, and predictability. Founded six months ago, Buffalo Market has already delivered thousands of groceries to Bay Area customers.

"Buffalo Market's mission is to fundamentally transform the American grocery by focusing on freshness," says Buffalo Market CEO Adam Olejniczak. "Improving existing grocery store models by focusing on freshness may sound like it increases costs, but it actually does the opposite." Buffalo Market receives produce around 2am every day, delivering it to customers later that very same morning. This results in extremely fresh produce, lower costs, and better value for all involved.

Up to 40% of all food in the USA goes to waste and Buffalo Market's model to reduce this is an opportunity to deliver value to customers. Up to one in seven truckloads of fresh food delivered to supermarkets gets thrown away.

A key source of supermarket waste are the giant piles of produce stores rely on to catch customers' eyes.  These piles are designed to create a feeling of abundance, but lead to over-ordering by the store and over-handling by both customers and staff, resulting in massive spoilage when the stuff at the bottom rots.

Buffalo Market relies on a social contract with customers to create savings. The ask is simple; customers order one day ahead of time, and Buffalo Market drives its waste to near zero, passing the savings on to customers and increasing freshness. This allows Buffalo Market to know exactly how much food to order from local sources daily, reducing waste. This not only emphasizes local production, but creates a need to buy locally grown.

The future of grocery shopping builds value by emphasizing eco-friendly values that are just smart. Unlike many of today's online grocery delivery (https://www.buffalomarket.com/blogs/news/mission-driven-d...) services, Buffalo Market doesn't send individual vehicles to stores or to several warehouses. This way, and with our dedicated and highly trained staff, we ensure that as few people as possible come in contact and handle customers' items such as produce, eliminating excess bruising and cutting down germs and other contamination.

Buffalo Market beats local supermarket prices for conventional, mass produced food while offering better quality, locally sourced products