Women's Prison Association Marks 175th Anniversary With Bold Vision For Future
Pioneering Organization Introduces New Brand for Historic Moment
By: The Boreland Group Inc.
A New Look in a Historic Moment
In this tumultuous year, the need for organizations like WPA is more evident than ever. WPA has updated its brand to meet the urgency of this moment.
"2020 has been a year of unprecedented struggle. The work we do at WPA is critical right now," says Georgia Lerner, WPA's Executive Director. "While our identity is new, our commitment to women impacted by incarceration is steadfast."
For nearly two centuries, WPA has fought alongside marginalized women. Its 175th anniversary is a tremendous milestone, but also a reminder of the long history of injustice in this country.
"WPA has existed for 175 years because just like in 1845, women continue to experience extreme violence, racial injustice, and gender-related disparities,"
A Modern Approach
The new brand includes an updated logo, mission statement, website, and tagline – Freedom. Safety. Independence – which stands for the organization's three innovative areas of work.
• Freedom: the belief that women belong with their families and not behind bars.
• Safety: the commitment to offer safe spaces for women to live, heal, and grow.
WPA empowers women to redefine their lives in the face of injustice and incarceration. Together, we forge pathways toward freedom, safety, and independence.
Jennefer Witter, CEO The Boreland Group Inc.