Danish game studio JABII launches a first ever Full Contact Gaming concept on Indiegogo

JABII wants to change the way we play, and they go live on October 12 with a crowdfunding campaign on Indiegogo to raise money for the further development of the product and to scale their production.
 
COPENHAGEN, Denmark - Oct. 9, 2020 - PRLog -- Thinking inside the box(ing)

It all began with a fun boxing match between a father and his teenage kids. Christian Thostrup, CEO and founder of JABII Group, was inspired by his youngest son's response to losing the battle; "You have much longer arms than me. It is so easy for you to win".

Christian Thostrup wanted the fights to be fair, so he reinvented the boxing glove. It had to be extendable for equal play, but also strong enough to defy gravity and give each punch just a little more oomph. This is how the JABII evolved from idea to game.

"I wanted to create that experience for my kids' generation, not by stopping the digital wave, but rather by utilising it and combine gaming and activity by rethinking physical play for kids and adults."

An active/digital gaming experience

JABII Group received an early pre-launch media coverage from over 100 media such as LADBible and NowThis News - with more than 70 million interactions on social media.

JABII is an interactive fighting game, filled with adrenaline rushes, safe hooks and strategic strikes. It is a hi-tech combination of sensor-packed sports equipment and an AR app that creates social, active and fun real-life matches.

Now, following years of fine-tuning and developing hardware, firmware and an app, JABII is ready for a crowdfunding campaign on Indiegogo from October 12.

The techs and specs

Through engineered sensors, Bluetooth and software technology, the connected app and JABII can track your every move from fist-bump to final blow. The JABII has a soft rubber front and 60 built-in springs to adjust the force upon impact and reduce the effect of gravity. This increases safety and ensures a fun experience where victory relies more on technique than power.

Co-created with the users

JABII was developed in Copenhagen in collaboration with the non-profit physical activity organisation DGI, the Innovation Fund Denmark and has been tested by end-users in various age groups, both local schools and universities.

As a result of the COVID-19 pandemic, the sales of active games and fitness equipment has skyrocketed, with some products seeing a 2000% increase in sales when compared to 2019 and active games like Nintendo's Ring Fit Adventure even sold out for months.

The timing might be perfect for a young game to challenge the behemoth Nintendo that has held the throne of active gaming for more than a decade.

Read more on https://www.jabii.com

Contact
JABII Group
Kristoffer Greve Nielsen
***@jabii.com
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Tags:eSport
Industry:Games
Location:Copenhagen - Copenhagen - Denmark
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