Galaxy Diagnostics Announces Brand Evolution

Sample Enrichment Platform that Goes Beyond the Limits of Detection
By: Galaxy Diagnostics, Inc.
 
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Galaxy Identity Transition
Galaxy Identity Transition
DURHAM, N.C. - Oct. 8, 2020 - PRLog -- Galaxy Diagnostics, Inc. announced a new brand identity created in collaboration with its agency of record, Buttershop Digital Creative.  The company's new logo, visuals, and brand messaging all seek to emphasize the core value of Galaxy's sample enrichment technologies for the development and commercialization of more sensitive and specific direct testing methods for confirmation of active flea and tick-borne  infections.

CEO, Amanda Elam, explained that, "From the start, Galaxy has revolutionized the direct detection of low abundance organisms that too often fly under the radar in human and animal disease. Our mission is to 'Go Beyond the Limits of Detection,' in order to advance microbial diagnostics for slow growing, highly fastidious, hard-to-detect organisms transmitted by fleas and ticks. We are excited to unveil our new brand look and messaging which highlight both the advances we have made with BAPGM (Bartonella alpha Proteobacteria Growth Medium) and some promising new advances resulting from two new technologies that also Go Beyond the Limits of conventional detection."

Galaxy is currently the only diagnostics company in the flea and tick-borne disease market that offers tests guided by the pathobiology of the target organism itself to advance diagnosis of hard-to-detect organisms. Not only does Galaxy "Go Beyond" the limits of conventional detection by driving scientific innovation, but also by creating new clinical knowledge through research and publication and providing medical education and excellent customer support to healthcare provider, veterinary, patient, and research customers in this important area of emerging infectious disease.

Buttershop Digital Agency Managing Principal, Kate Cooley, added, "Galaxy has achieved a market position that warrants an arresting, engaging and memorable visual identity as well as a clear, visionary messaging platform fitting of an industry leader.  In working with the Galaxy team, we learned its founders, a team of deeply committed scientists at North Carolina State University, named the company after the stars of the Carolina night sky.  Looking up, they decided to call their venture "Galaxy Diagnostics" because their sample enrichment technology grows a galaxy of organisms in samples containing otherwise hard-to-detect pathogens. In evolving the brand identity, we really wanted to honor the company's legacy while propelling the company towards its destiny as scientific market leaders."

Transition to the new brand look and messaging will begin immediately with complete installation over the course of the coming months as the company releases a series of upcoming product announcements.  Learn more at galaxydx.com.

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