Industry Influencer Says, 'Lead Don't Manage' in His Senior Living Book

By: Senior Living Foresight
SACRAMENTO, Calif. - Oct. 6, 2020 - PRLog -- Influencer and thought leader Steve Moran tells industry chiefs to Lead Don't Manage in his book by the same name. Moran is Founder and Publisher of Senior Living FORESIGHT, a content creation platform that helps providers of housing and services for seniors to run operations where employees "love coming to work every day".

In his book, he shares invaluable insights and practical wisdom with an industry that struggles to attract and retain engaged, dedicated employees. While examples are drawn from the senior living industry, the book's takeaways are foundational and applicable to any industry. Both C-Suite leaders and up-and-comers will discover effective ways to grow life-affirming cultures, maintain great feedback, establish accountability, and build trusting professional relationships with team members.

This is a must-read book for those who want to enhance the quality of their company's operating culture and performance.
         Mel Guzman
         Principal of Senior Housing Global Advisors

Since founding his firm in 2011, Moran and his creative team have produced thousands of articles, videos, podcasts, and other resources that help senior living providers best serve residents, families, employees, and local marketplaces. Moran is a passionate advocate for improving business leadership, in general, and is committed to promoting excellence among senior living leaders.

The right book at exactly the right time. Great employee culture IS the key to delivering great experiences. Steve gives 'best practices' we can all learn from.
         Kris Engskov
         President of Aegis Senior Living

Lead, Don't Manage is available through Amazon ( Moran's publishing platform can be viewed at Senior Living FORESIGHT (

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Senior Living Foresight, founded in 2011 by Steve Moran, is the industry's premier thought-leadership platform assisting providers in reaching operational excellence so they can best serve older Americans, their employee teams, and local market areas. Headquartered in Sacramento, California, FORESIGHT's creative team produces articles, podcasts, videos, and other resources to help leading industry companies grow and increase revenues.

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