Smart Baking Company ranks on two OBJ lists for incredible growth

By: Wellons Communications
LONGWOOD, Fla. - Sept. 29, 2020 - PRLog -- Smart Baking Company cracked the code on healthy baking—and consumers can't get enough. The company has experienced tremendous growth since its inception in 2015, and Smart Baking Company was honored for it with a place on two lists of top companies in Central Florida.

The company took the No. 6 spot on the Orlando Business Journal's 2020 Fast 50 list. The list highlights the fastest growing privately held companies in the region ranked by percentage growth over the last three years. To qualify, companies must be at least 51 percent privately owned and based in Seminole, Orange, Osceola or Lake counties.

Smart Baking Company tallied a 307.93 percent increase.

The company also landed a spot on the inaugural Elite 50, which recognizes the "cream of the crop" of Central Florida businesses. The list comprises the top 25 privately held companies and the top 25 fastest growing companies.

"We're honored to be on these lists and in such great company among growing Central Florida businesses," said Harvey Heuvel, CEO of Smart Baking Company. "But we're even prouder of our outstanding employees and incredible customers who have made this growth possible. We look forward to continuing to provide them with the healthy, delicious treats they love."

Smart Baking Company produces gluten free, low calorie, diabetic- and keto-friendly snack cakes, muffins and sandwich buns. The company has fueled growth by continuing to debut new products and flavors to dedicated fans.

This is the second time Smart Baking Company has made the Fast 50 list, topping the 2019 edition. Earlier this year, the company also ranked on the prestigious Inc. 5000 list, coming in at No. 252.

The products are available in major retailers, at health food stores nationwide, on Amazon and on the company's website.

For more information about Smart Baking Company, visit To see the entire Fast 50 list, click here ( To view the Elite 50 honorees, click here (

About Smart Baking Company

Smart Baking Company, a pioneer in the health food industry, has broken the code on healthy baking, creating products that go beyond gluten-free. Its Smartcakes®, Smartmuf'ns™ and Smartbuns® are made from a proprietary blend of fiber, protein and water, providing a great source of vitamins and minerals. They are gluten- and wheat-free, low calorie, high fiber, diabetic- and keto-friendly and non-GMO. Smartcakes®, which come in multiple flavors, are the first FDA-approved designation of "healthy cake." Founded in Sanford, Florida, the company aims to offer customers choices that are truly healthy and fun. Smart Baking Company products are available at health food stores nationwide, as well as on Amazon and online at For more information, visit the website or call (407) 993-6300.

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