the Curvy Fashionista - a Publisher Interview
WHAT CHANGES HAVE YOU SEEN OVER RECENT YEARS – FROM BEING A 'BLOGGER' TO A FASHION INFLUENCER?
Wow, sooo much has changed and yet has stayed the same over the years. Today, I look back on the journey of blogger to business owner.
The role or definition of blogger has also changed in its perception, opportunities, and as an industry! Folks now better understand what we do and there are more clear lines into making this a sustainable business.
I started my blog, without thinking about the "future." What started out as a passion quickly has evolved into a business with varying channels to earn a living.
The tools and platforms have changed greatly! Back in the day, the school of Google taught me HTML code. Now? Drag and drop editors are making it easier than ever! I have to add that SEO is more important than ever, owning your own platforms (site and URLs), and building community!
HOW HAS YOUR BUSINESS MODEL CHANGED OVER THE YEARS?
My business model? The channels that I have at my fingertips have grown in its revenue opportunity. Where I started with Adsense, quickly that evolved into an ad network. Where affiliate sales were random and cool, now we have a full strategy. Where brands would send us product to review; that has evolved into campaigns that we help execute.
WHEN DID AFFILIATE LINKS BECOME AN ESSENTIAL PART OF YOUR STRATEGY?
Almost from the beginning! Having a commissioned sales background, I quickly understood how this channel works.
For me, now it is more about how to seamlessly integrate, reviewing places where I am not optimizing placement.
TELL US ABOUT THE IMPORTANCE OF SOCIAL MEDIA?
Social Media is a must have tool for any one in business. Depending on your goals, you are able to build community, push messaging, nurture client leads, and generate sales. I truly feel that social media is a tool to help deliver each of these.
Each platform has its own voice, unspoken rules, and route to help drive awareness to your brand. But there is an art to this. There is a strategy (or needs to be) to optimizing and leveraging each platform. I think this is where folks get caught up, only pushing messaging or making this their only platform or presence.
But do you know what is more important than social media? Your email list. With social media, you do not own these platforms. Asides from your website, your newsletter list is the only other thing that you own.
Read more on the Publisher Discovery Blog
Publisher Discovery, Chris Tradgett