Improved Prospects: Ceresana Expects Growing World Market for Plastic Windows

After more than ten boom years, the construction industry is spoiled by success. Even the corona pandemic has not yet had a great impact, since the order books are still well filled.
 
KONSTANZ, Germany - Sept. 29, 2020 - PRLog -- The drastic measures to contain the pandemic will also affect the construction sector and its suppliers, albeit with a time lag. This is the third time that Ceresana has analyzed the global market for plastic windows used in buildings. The current study provides a quantitative assessment of the effects of the crisis and the magnitude and time frame of a possible recovery. Ceresana's analysts expect the demand for plastic windows to begin increasing again after two difficult years starting in 2022: they forecast average global growth of 2.6% per year until 2027.

Not Everyone Is Equal in the Face of the Virus

The future prospects of the construction industry are very much dependent on the varied reactions of individual states to the corona challenge: in Germany, for example, hardly any construction sites have been shut down, while construction companies in Great Britain, Austria, and Italy suffered from mandatory stops and are now at a competitive disadvantage. Supply chains have been interrupted and have to be re-established. Since many contracts are being postponed or are not being carried out at all, especially in commercial construction such as for new hotels, public tenders as well as the financial strength and priorities of state investors are now very important.

Economic Assistance and Climate Protection

The markets for plastic windows were already strongly influenced by national support programs to increase energy efficiency. A high proportion of the total energy consumption is used for the heating of buildings. The insulation of house walls or roofs is therefore often required. However, the best insulation is of little use if windows are not considered as possible thermal bridges. Modern plastic windows can make an important contribution to energy saving and environmental protection, for example by integrating special insulation cores directly into the window profile in order to reduce heat loss and thus the energy requirements of a house.

Current Market Data

The market shares of plastic windows are increasing in most countries of the world. In the context of "smart homes", they perform important tasks in automated ventilation, heat regulation, or anti-burglary protection. The latest study by Ceresana provides figures on the demand, production, import and export of plastic windows as well as information on revenues. In the context of this study, the number of window frames is the decisive factor, not the window fittings or glazing. The development of the individual construction segments is also examined in detail: new construction, renovation, as well as residential and commercial construction.

Further information: https://www.ceresana.com/en/market-studies/industry/plast...

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Martin Ebner
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