Gujarat-Based Fashion & Lifestyle Startup – Ciceroni Ventures into E-Commerce

Announces the Launch of 'Pari-Sangam' – a curated online pop-up
 
AHMEDABAD, India - Sept. 28, 2020 - PRLog -- AHMEDABAD: Riding on the 'Vocal for Local' philosophy, Ahmedabad-based fashion and lifestyle start-up, Ciceroni, announced its foray into the e-commerce segment on Monday, with the launch of its first curated online pop-up, 'Pari-Sangam'. The e-commerce platform will feature a melange of at least 10 home grown brands in clothing, accessories and home décor segment from across the country.

The start-up plans to curate an on-going series of fashion and lifestyle online pop-ups, each with a relevant theme and assortment of brands. Participating labels include homegrown brands from Shillong, Mumbai, Bengaluru, Pune, Ahmedabad, Surat and Kilchu in Rajasthan.

"Vocal for Local has been the underlying philosophy of Ciceroni right from its inception. When we started off, we realized that most buyers were suffering from brand coma while browsing through e-commerce sites and yet due to lack of information on local brands, they would go back to buying from high street brands. We shed light on artisanal labels that were handcrafted and slow in their approach and consumers found an alternative platform that provided them options. It was a win-win situation for both brands and consumers. Our E-commerce foray is just one step further to facilitate buying from these meticulously curated designers and labels," said Neha Sheth, founder and CEO, Ciceroni.

The e-commerce launch will also quickly enable the start-up to reach out to like-minded audiences across the country while helping emerging Indian brands in the fashion and lifestyle space gain exposure to newer markets.

Visit - https://ciceroni.in/shop

Media Contact
Falguni Patel
***@ciceroni.in
+919727745564
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Tags:Fashion
Industry:Business
Location:Ahmedabad - Gujarat - India
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Page Updated Last on: Sep 28, 2020



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