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Follow on Google News | Gujarat-Based Fashion & Lifestyle Startup – Ciceroni Ventures into E-CommerceAnnounces the Launch of 'Pari-Sangam' – a curated online pop-up
By: Ciceroni The start-up plans to curate an on-going series of fashion and lifestyle online pop-ups, each with a relevant theme and assortment of brands. Participating labels include homegrown brands from Shillong, Mumbai, Bengaluru, Pune, Ahmedabad, Surat and Kilchu in Rajasthan. "Vocal for Local has been the underlying philosophy of Ciceroni right from its inception. When we started off, we realized that most buyers were suffering from brand coma while browsing through e-commerce sites and yet due to lack of information on local brands, they would go back to buying from high street brands. We shed light on artisanal labels that were handcrafted and slow in their approach and consumers found an alternative platform that provided them options. It was a win-win situation for both brands and consumers. Our E-commerce foray is just one step further to facilitate buying from these meticulously curated designers and labels," said Neha Sheth, founder and CEO, Ciceroni. The e-commerce launch will also quickly enable the start-up to reach out to like-minded audiences across the country while helping emerging Indian brands in the fashion and lifestyle space gain exposure to newer markets. Visit - https://ciceroni.in/ End
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