- Sept. 25, 2020
-- Spoiled Rotten Photography (SRP) announced today that it has enhanced its leadership team with the addition of seasoned photography professional, Elizabeth Bailey. Serving in a dual capacity as Director of Territory Development and Chief Marketing Officer, Bailey joins company founder, Melissa Tash to focus on the next level of growth for the 17-year-old school portrait franchise. As a former franchisee of the company, Bailey has an intimate knowledge of SRP's history, core values, operations, training and prospects for the future.
Bailey and Tash first met at a photography workshop in 2012. A year later, Bailey became SRP's first Georgia franchisee – quickly building a solid following among local schools in and around Alpharetta. After seven years in business, earlier this year, she sold her franchise to two of her lead photographers and moved to Birmingham, Alabama. It wasn't long before Tash reached out to her with an idea to grow Spoiled Rotten Photography in exciting new directions.
"Elizabeth's experience, skills, vision and positive attitude for helping others makes her the perfect candidate to take on this new role in our company," said Tash, President of Spoiled Rotten Photography. "From the first time I met her, I was immediately impressed by her desire to add value to every encounter and make a connection with every person she meets. She is a passionate servant leader. Add to that her innate understanding of creating a strong brand and her gift for building relationships both among our franchisees and with clients, and I believe Elizabeth has all the right tools to be wildly successful helping SRP grow into a national brand."
In her new role, Bailey will help build the SRP brand through primarily digital marketing focused on growing the company's social media following, web content development, video creation, e-mail marketing and more. She will also target key markets for development, endeavor to woo new franchisees, aid in onboard training and help new franchisees establish accounts within their markets.
"SRP is Melissa's brainchild,"
said Bailey. "I am honored that she trusts me to take the vision she has for this company and help her share it with others, all while striving to keep SRP relevant, helping current franchisees remain successful, motivating prospective franchisees to see the possibilities and exploring partnerships with additional preschool chains. What excites me most about my new role is the opportunity to work with existing and up-and-coming franchisees. I feel like I've lived and breathed this business for so many years, I view this new job as an opportunity to help others find success and fulfillment."
To learn more about Spoiled Rotten Photography, visit www.spoiledrottenphotography.com