IFYA Launches the Fourth National Frozen Yogurt Shop Owner Survey
The annual survey, open to anyone who owns a business that serves frozen yogurt in the US, includes questions about the coronavirus impact, operations, outlook, etc. Respondents can sign up to receive the results.
This year's survey has been modified to capture the impact of the coronavirus pandemic. The survey results will help froyo shop owners better understand how their shop compares to other shops. This year's results will also be compared to last year's results.
Coupled with the National Frozen Yogurt Consumer Survey, the shop owner survey results will be used to better understand the overall frozen yogurt market in the United States.
The anonymous survey takes about 7 minutes to complete and can be found at, https://forms.gle/
The survey will remain open until midnight PST on Wednesday, October 28, 2020.
"We created the National Frozen Yogurt Survey to provide frozen yogurt shop owners and industry members with industry insights that can't be found elsewhere. Because of the length and severity of the coronavirus pandemic, we changed some of the survey questions. We are eager to see and share the results with others in the frozen yogurt industry," said Susan Linton, President of the International Frozen Yogurt Association.
Suppliers and others who are interested in the results but do not own a frozen yogurt store can receive the survey results by sharing IFYA's pinned Facebook (@froyoassociation)
Only foodservice business owners who participate in the current National Frozen Yogurt Shop Owner Survey, those who share the survey URL, and IFYA advisory board members will have free access to the full results of the shop owner survey. IFYA members will have free access to a limited set of results.
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/
International Frozen Yogurt Association