500 Gallery introduces an industry first: lot views in the round via YouTube for a tribal arts sale
Each page of the catalog has an embedded video that can be easily clicked and viewed. All 60 lots have their own video. The idea came to 500 Gallery owner Bruce Wood while he was watching a video of sparkling jewelry twirling on a pedestal.
By: 500 Gallery
Wood is the owner of 500 Gallery in Franklin, an auction house that specializes in fine art originals and attributions. It is about to make its initial foray into African tribal art with the first in a series of auctions planned for Wednesday, September 30th. The sale is online-only so, of course, showing each item in its best possible light involved taking crisp, multiple photos per lot.
But watching that jewelry video sparked a thought. "It occurred to me that simple videos would give people a great experience of the three-dimensionality of sculptures, and help them make sense of all the detailed photos – front, back, sides, etcetera – in the catalog listings," Wood said. I made a few videos of some of my favorite tribal art pieces and popped them onto YouTube."
Wood made a page of videos for the website (www.500Gallery.com)
Wood said as far as he knows, his is the first auction house to offer rotating videos for all the lots in a single sale. "Especially in the tribal sculpture market, being able to show an object in glorious 3-D is unheard-of,"
To view a video of Lot 1 – the Senufo Kulonugo fire spitter – simply click this link:
All 60 lots can also be viewed in the 500 Gallery showroom, at 1243 Pond Street in Franklin, Mass., by appointment, Tuesdays thru Saturdays. To make an appointment call 508-834-8190.
For more information, visit www.500Gallery.com.