IaaS Provider Worldstream Invests More than 500,000 Euros in New Webshop
A significant part of this investment has gone to backend development, to investments in webshop development by Worldstream's own engineers. Dept took care of the front-end development including the UX design and the user flows. Also including conversion strategy as well as the visual design. According to Christan van Prehn, marketing manager at Worldstream who previously worked for Bol.com, the result is an accessible webshop in which B2C principles have been translated to the B2B environment of Worldstream.
"Although Worldstream typically delivers complex technologies to companies with in-depth technical knowledge, the functionality in the webshop is aimed at providing simple and highly flexible IaaS solutions," says Christan van Prehn. "In collaboration with Dept, we have succeeded in taking out the complexity in this new webshop. The webshop stands out for its look and feel and its ease of use. Within this industry and on an international scale we often still see Excel lists of technology components and services that are almost literally translated to the web environment. This B2B webshop has become very accessible through the use of retail principles. The technologies being offered allow you to compose complete solutions but they don't feel complex anymore."
"Worldstream's customers are engineering professionals who usually know quite well what they want and they want to put together a solution as autonomously as possible," says Marisja Endstra, project manager at Dept. "Together with Worldstream, we created a webshop that allows for this flexibility while offering B2B customer options that are usually found more often at B2C shops."
Dedicated Servers, Data Center Colocation, DDoS Protection
Founded as an IaaS provider in 2006, Worldstream provides basic infrastructure on which customers worldwide can build and set up their IT infrastructures. Worldstream provides, among other things, dedicated servers (https://www.worldstream.com/
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