Business at COVID-19 free Serenity Springs booms while area assisted living facilities struggle

By: Serenity Springs
SAGINAW, Mich. - Sept. 16, 2020 - PRLog -- Following the rules and not cutting corners to protect residences from COVID-19 has been good for business at Serenity Springs' assistant living community in Saginaw, MI.

The facility is one of the very few 15-20 assistant living residences in the Saginaw area that hasn't had any cases of COVID-19. Now business is booming because they're doing all the right things to protect clients.

"Contrarily to most other places in the area, our business has actually increased," said Serenity Springs' CEO, Managing Partner Lamont Jones. "My over-all occupancy has grown and I 'm seeing a lot of positive things because of COVID-19."

Lamont, 32 purchased the underperforming facility last October. Since then, the occupancy and and performance of the 105-bed facility have steadily been growing despite of COVID-19.

"We haven't been doing a lot of marketing. I think the increase is coming from just doing all the right things to protect clients. We've never had a case of COVID-19, we're still accepting new clients and our overall performance continues to increase," said Lamont.

His facility did this while many other places either had COVID-19, or dealing with a storm of infected or dying people while facing dropping revenues. These places were also scared to accept new clients.

Lamont believes the key reason why they had no infections and remains COVID free is due to proper communication in services, training and keeping staff up to date with industry trends. Being conscious of infection control practices and procedures has also helped.

"Our leadership services, that include the director of care services and me, played an active role by continuing to go around and enforcing all the right procedures like handwashing and social distancing were being performed."

They also put together a SWOT analysis to look at strengths, opportunities and weakness that can be improved. Earlier this year, they followed CDC guild lines by securing and mandating all healthcare workers to wear personal protective equipment such as mask, gloves and gowns.

They also enforced proper hand washing, cleaning and sanitizing of the building and have restrictions for visitors and residences. No visitor or family member is allowed in the building except for end of life care and no resident can leave the facility.

However, they're encouraging other types of electronic communications such as Zoom or Facetime. Protocols such as screening staff entering the facility by taking temperature checks and completing questionnaires have also helped.

Serenity Springs is licensed with the state of Michigan as a Home for the Aged (HFA). You can learn more about Serenity Springs on its website at

For further information, contact Lamont Jones at (989) 793-2428 or

Lamont Jones
Location:Saginaw - Michigan - United States
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Page Updated Last on: Sep 16, 2020
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