Full SEO Online: SEO Trends 2020
The landscape of SEO is always very dynamic. Although things like keywords and priority optimization for mobile users will always remain the same, other things continue to change every day.
By: Full SEO Online
1. Zero-Click Search
SERP features like featured snippets, Goggle Local Packs, Knowledge Graphs, etc. have enabled zero-click searches for the majority of all searches. This means that the user is provided with information in the SERP without clicking on any website links.
THINGS WE NEED TO DO
These searches are generally for phone numbers or addresses, sometimes for quick, easy answers to a yes or no questions, or simple one-word answers. These particular clicks have significantly less probability of conversion, so there is no need to panic.
SEO Agency Las Vegas help identify which keywords are most likely to bring you clicks. Using Rank Tracker in addition to Google Search Console account, you can analyze which keywords are more likely to bring you clicks from our list of optimized keywords. This process will save you time and effort, which can be otherwise used to optimize queries with keywords like 'when,' 'how many,' etc.
2. Optimize for Rich and Featured Snippets
In a situation where zero-click searches are dominating, optimizing the information on SERPs is essential.
Rich snippets are those which, in addition to title and description, display images, review stars, prices of products, and other useful information. Although more comfortable to get, they bring a lower CTR improvement compared to Featured Snippets. Your results might be more noticeable but will stay in the same position in the SERPs.
Featured snippets, on the other hand, improve CTR to a great extent. They are an entire block of the information shown on the top of a SERP. But getting one is a challenging task.
3. Changing Local SEO
A substantial number of zero-click searches are local searches for which results are displayed in the SERP itself. This information is available in Local Packs. For mobile devices, a single local pack can take space equivalent to an entire SERP shown to a user.
You can cover many searches using keywords like 'near me,' 'address,' or 'phone number' in a single swoop. SEO services Las Vegas helps you create Google My Business page for your business for this purpose. But this is only the beginning of all the efforts. A large number of searches do not end on Local Packs. People looking for product comparison generally look for more information and details and will visit your website.
For more information, visit: https://www.fullseoonline.com/
Full SEO Online