Increase in importance of SEO for mobile apps

BENGALURU, India - Sept. 14, 2020 - PRLog -- In the constant process of reaching more users and maximum downloads, app developers and marketing specialists always concentrate on the optimisation of apps on app stores. But in recent times owing to the variation in customer search patterns Google has consequently changed the search algorithm. It has a different pattern to treat mobile and web search results in the current scenario. So, focusing on listing higher in mobile web search engine results pages (SERPs) has become a major priority. Else, you may lose on a significant portion of app traffic that could be your potential customers. Hence there is a growing need for App store optimisation and Web Search engine optimisation for mobile app owners to for gaining more prominence in app-specific search results.

What is App Store Optimisation?
App store optimisation (ASO) is a continuous method of enhancing the search appearance and rankings in an app store. Similar to web SEO, the higher the ranking of the app in the store, the more is the discover-ability to the potential users.

What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process of enhancing the rankings in the search engine results page. It is guaranteeing that your product/service is found on top of the search engine results for relevant search phrases offered.

Why are both SEO and ASO important?
Increasing visibility in the app stores is always a major goal of app owners and included the app development team. But, with the growing number of mobile apps in the market combined with the highest increase in the number of smartphone users, there are new patterns of app discover-ability. Traditional app search that was only confined to the app stores has now been also taking aid of mobile web searches. So, if you want users to find your app on the web and app searches, you have to invest your resources in web SEO and mobile ASO.

Optimising SEO for mobile apps:
1. Keyword research for both ASO and SEO
2. Positive reviews and ratings
3. Quality back-links.
4. App packs.

Bottom line:
As an app owner, you may still prioritise ASO as the major criterion for discover-ability and downloads of the app. But you have to also focus on improving the SEO for mobile searches else you may fall behind in the competition. If you want your marketing strategies for your app to be streamlined well, then associate with a reliable mobile app development company like Brillmindz who are skilled to keep you on top of the rankings.
For more details on SEO contact : https://www.brillmindz.com/mobile-app-development-company...