US Capital Global Portfolio Company Transforms Parisian Arts Venue into Thriving Street Food Pop-Up

Prestigious Parisian arts venue funded by San Francisco-based private financial group finds creative and lucrative solution to the COVID-19 crisis
By: US Capital Global
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Sept. 13, 2020 - PRLog -- Manifesto Holding PLC ("Manifesto"), one of US Capital Global's portfolio companies, is a UK-based parent company that owns a host of highly popular arts, music, and culture clubs in Paris, including Wanderlust, Beau Regard, and Joséphine, among others. Despite the COVID-19 crisis, which has forced many hospitality venues around the world to close their doors, Wanderlust, the famous Parisian nightclub boasting the largest terrace in Paris, has impressed investors and club fans alike by reinventing itself into an open-air, futuristic, socially distanced street food pop-up, complete with live DJing and celebrity chefs.

Situated in the 13th arrondissement with unobstructed views of the Seine, Wanderlust is accustomed to over 4000 guests each evening, and since the relaunch of its new incarnation as a street food pop-up, the numbers have remained high.

"From the very beginning of confinement, we understood that the club may have to remain closed for a large portion of the year, so we started creating a new format," explained Manifesto CEO and founder of Wanderlust, Arnaud Frisch. "We've designed a system to ensure safe, socially-distanced dining through mandatory pre-booking, ordering and payment via our online menu, and a QR code directing customers to their seat. Utilizing technology has reduced queuing times, and our staff save time too. We're looking to keep this system in place beyond the confinement and develop it in the future."

Celebrity chef Alexia Duchêne, known for her role on season ten of Top Chef, is the well-loved face of Wanderlust Street Food. "Alexia was our first choice because she embodies the values we seek to promote through Wanderlust," said Frisch. "We strive for a young, fresh approach, serving an enticing, sustainable menu with locally-sourced ingredients in solidarity with small French businesses."

Waste-reduction is an essential part of Wanderlust Street Food's model, and aside from using biodegradable dishware and cutlery, all surplus food is distributed through the Too Good To Go app.

Vanessa Guajardo
US Capital Global
555 Montgomery Street, Suite 1501
San Francisco, CA 94111

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Tags:Wealth Management
Location:United States
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