Launch of eBay for Seller-driven campaign highlighting challenges

By: eBay
BANGALORE, India - Sept. 11, 2020 - PRLog -- E-commerce platform, eBay has rolled out its seller-driven marketing campaign 'Export Apnao, Business Badhao' to spotlight the demanding situations that Indian Sellers face in phrases of unrealistic reductions expectancies and inability to steady honest fees for his or her merchandise.The new digital ad film highlights the dilemma wherein an antique shop owner finds himself in such a scenario when his oldest client insists for a hefty cut price on a piece of antique jewellery. Many sellers locate themselves in comparable situations wherein they're left and not using a preference however to succumb to these demands in an effort to win the business and save seller-client relationships.The video ends with the call-to-action for Indian sellers to enroll in forces with eBay to develop their companies and fulfill their aspirations to be global entrepreneurs.

Conceptualised with the aid of using Clevertize, the advert movie focused at both metro and non-metro cities, the marketing campaign goals to speak with the potential sellers (MSMEs and huge enterprises), the diverse advantages of promoting on eBay's Cross Border Trade platform and attracts unique interest to how eBay will useful resource them in acquiring honest fees for his or her merchandise.

Pavan Ponnappa, head – growth categories, transport and advertising at eBay, said, "eBay India Cross Border Trade has opened a door to the opportunities available across the globe for the Indian sellers. Entrepreneurs, huge and small, are reaping benefits of eBay's platform, which handholds them to undertake transactions with shoppers in 190 countries by presenting them with insights on various aspects of online retail export. This marketing campaign underlines how eBay will help sellers in getting a fair fee for their merchandise and construct their business profitably by promoting their merchandise to over 182 million buyers.

Sagar Nidavani, chief executive officer, Clevertize, said, "This integrated advertising marketing campaign goals to strike a chord with the Indian sellers and show how clean it's miles to connect to greater than 182 million shoppers throughout 190 countries via eBay."

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