Chief Marketing Officer of Atlanta Hawks to Release Guiding Principles in From Ball Girl to CMO, Hopes to Inspire Young Women and Girls to Succeed

By: AblazePR
From Ball Girl to CMO
From Ball Girl to CMO
ATLANTA - Sept. 8, 2020 - PRLog -- From her start on the basketball court of the Miami Heat and American Airlines Arena to the boardroom of the National Basketball Association (NBA), Melissa M. Proctor reflects on her unconventional career path in her memoir, From Ball Girl to CMO set to release on September 14, 2020. Proctor shares her remarkable personal and professional resilience and provides a means of comfort to readers redefining themselves throughout their youth, college and professional career journeys.

"I realized that I wanted to share my life story with my daughter, and as I shared this goal with friends and family, they asked me to consider writing a book. My book, From Ball Girl to CMO took two years and I'm proud of it! I hope that readers will be able to not only get to know me, but understand that everyone has hurdles to overcome, and unique experiences that mold them at every point of their life. I hope that they also are inspired to live their dreams and break barriers."

Proctor invites readers into her world, chronicling the experiences that have shaped her—from her childhood in Miami, Florida to her years as a C-suite executive balancing the demands of motherhood and work.  In her memoir, she presents a powerful framework for defining "Guiding Principles," also in the book, that anyone can use to help direct life decisions. With her laid-back style and down-to-earth attitude, Proctor offers hope when uncertainty distorts the light at the end of the tunnel and urges us to look at ourselves, reflect on where we've been, and be open to the possibilities of what's to come.

From Ball Girl to CMO includes relevant themes of hope, persistence, empowerment, and courage to help readers navigate everything from the personal to the professional.  Consumers can pre-order the book on Amazon, Barnes, and Noble, Books A Million, and iTunes. For more information about Melissa M. Proctor, follow her on Instagram @melissamproctor or visit

About the Author

Melissa M. Proctor became the first ballgirl in NBA history for the Miami Heat organization. Her role encouraged the association to then change the title of the position "ball boy" to the gender-neutral use of "team attendant." At age 40, she serves as the Executive Vice President, Chief Marketing Officer of the Atlanta Hawks and State Farm Arena, and was selected as one of the Sports Business Journal's "2020 Class of 40 Under 40." She is a sought-after speaker for companies, professional organizations, and colleges and has a passion for inspiring others to see things differently.

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Location:Atlanta - Georgia - United States
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Page Updated Last on: Sep 10, 2020

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