Chief Marketing Officer of Atlanta Hawks to Release Guiding Principles in From Ball Girl to CMO, Hopes to Inspire Young Women and Girls to Succeed
"I realized that I wanted to share my life story with my daughter, and as I shared this goal with friends and family, they asked me to consider writing a book. My book, From Ball Girl to CMO took two years and I'm proud of it! I hope that readers will be able to not only get to know me, but understand that everyone has hurdles to overcome, and unique experiences that mold them at every point of their life. I hope that they also are inspired to live their dreams and break barriers."
Proctor invites readers into her world, chronicling the experiences that have shaped her—from her childhood in Miami, Florida to her years as a C-suite executive balancing the demands of motherhood and work. In her memoir, she presents a powerful framework for defining "Guiding Principles,"
From Ball Girl to CMO includes relevant themes of hope, persistence, empowerment, and courage to help readers navigate everything from the personal to the professional. Consumers can pre-order the book on Amazon, Barnes, and Noble, Books A Million, and iTunes. For more information about Melissa M. Proctor, follow her on Instagram @melissamproctor or visit www.melissamproctor.com
About the Author
Melissa M. Proctor became the first ballgirl in NBA history for the Miami Heat organization. Her role encouraged the association to then change the title of the position "ball boy" to the gender-neutral use of "team attendant." At age 40, she serves as the Executive Vice President, Chief Marketing Officer of the Atlanta Hawks and State Farm Arena, and was selected as one of the Sports Business Journal's "2020 Class of 40 Under 40." She is a sought-after speaker for companies, professional organizations, and colleges and has a passion for inspiring others to see things differently.
Page Updated Last on: Sep 10, 2020