New Customer Insights Study Reveals How Marketers Are Prioritizing Their Time Post-COVID
(Cleveland, Ohio) ColemanWick (https://www.colemanwick.com/)
The respondents were surveyed about whether they were currently prioritizing winning new customers, retaining customers or trying to win back lost customers. The findings of this study can help marketers understand if they should be prioritizing customer acquisition or customer retention, as well as what steps they need to take to successfully achieve both.
"Many senior-level executives are uncertain if they should be primarily focused on customer acquisition, customer retention or winning back customers who have defected since the pandemic hit," explained Odell Coleman, Jr., Principal of ColemanWick. "That was the focus of our study, and the findings were very valuable. They revealed that companies which are customer-centric, regardless of whether they are focused on acquisition, retention or re-attracting lost customers, have the necessary tools and data to successfully acquire or retain customers."
Businesses who could successfully achieve both customer acquisition and customer retention simultaneously had a few features in common. The majority utilized a voice of customer (VOC) program (78% of respondents)
For those interested in downloading the full report to access this relevant data, they can visit the ColemanWick website at www.colemanwick.com.
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Odell Coleman, Principal
Odell Coleman, Jr.