83bar publishes new whitepapers and market report from its Patient Activation research
- Perspectives on clinical contact center and digital ad development for pharma, medical devices, and diagnostics.
- Implications of findings from recent patient activation tests using 83bar integrated digital health platform
- Highlights from recent patient activation test for COVID-19 clinical trial patient recruitment
First, a whitepaper on Contact Center capabilities shares how 83bar telehealth Patient Education Specialists are helping provide confidence so patients take a more active role in their healthcare decision-making. "We believe this confidence will be important to patients as they move forward in managing chronic conditions or as they consider participating in clinical trials," says Sue Hrim, managing partner at 83bar. This whitepaper outlines the structured set of tools and communication methods that engage patients.
Second, a whitepaper entitled 7 Rules to Create Top-Performing Ads summarizes data from thousands of ads. It can help guide creative decision-making in ad development. Alex Hilderbrand, vice president of patient activation & strategy at 83bar, directed the execution of the research and data analysis.
Third, a market report from a market test to recruit patients for COVID-19 related clinical trials and patient registries. The survey included people who had tested positive or who were symptomatic. In a five-day period, 315 respondents shared their symptoms, information, and interest.
Bob Baurys, CEO of 83bar says, "To make the most informed decisions in the market re-set after the pandemic, you need to know how the prospective patients will respond, which consumer segments will drive growth, and how messages might shift across categories. Our series of whitepapers and market reports can guide your strategy with real-world, data-driven insights."
There are now 21 market reports for download from the 83bar website. Each covers study objectives and metrics, creative design and messaging, media methodology, survey questions, key findings, implications, and recommended actions. Custom research services are also available.
For more information and to download any of these reports, visit https://83bar.com/
About 83bar, LLC
83bar, LLC, headquartered in Austin, Texas, is the leading patient activation marketing agency. 83bar has developed a system that has been implemented by more than three dozen name brands in health, medical, technology, and devices. The company has a database of more than one million patient engagements over the past five years. Its four-step activation process is a system integrated to LOCATE prospective patients through risk assessment and health surveys; EDUCATE them to offer solutions and help them make informed decisions; NAVIGATE patients to action by appointment scheduling or service fulfillment;