Carpe RosÉ: Danica Patrick Enters The Windy City Wine Race With Danica RosÉ Wine
LakeShore Beverage is Exclusive Chicagoland Distributor of Retired Race Car Driver's Premium French Rosé
Featuring a blend of grapes from Provence, France, Danica Rosé Wine debuted in select retailers and online earlier this year. Made in partnership with Nechio Novak private equity group, which is composed of former Budweiser executive Rick Nechio and successful multi-business owner and entrepreneur Damian Novak, the positive response of the offering has allowed for expansion of Danica Rosé Wine throughout the Chicagoland area via distribution partner Lakeshore Beverage.
"We are extremely excited at Lakeshore Beverage to launch this Provence Rose in our portfolio. The passion of the winemaker, custom bottle design inspired by French roses and brand partners in collaboration with our sales team will bring great success in the market," said James Feeley III, Director of Wine & Spirits
Danica selected Provence because it is the oldest winemaking region in France, where rosé is a specialty and a long-standing way of life. The region is perfectly suited to make rose thanks to the climate, terroir and grape varietals perfectly suited for rosé wine. For this release, Danica collaborated with the Margnat family, whose wine making traditions dates back to 1895 and spans four generations.
Danica Rosé wine comes in an elegant custom glass bottle that pays homage to the blends' French origin. Danica Rosé is now available online and at select retailers in Illinois, California, Florida, and New York. The brand is slated to expand into retail stores nationwide in 2021.
Danica Patrick's path to appreciating wine came from her racing days in England, where she discovered her love of wine. As her world travels took her to Asia, Australia, Europe, New Zealand and South Africa, her passion for wine led her to purchase a vineyard in Napa Valley and started her own wine brand, Somnium. Danica Rosé is just the latest expression of this passion. "My appreciation for wine and the winemaking process has grown tremendously over the past 15 years. The Danica Rosé is the type of French rosé that I enjoy drinking year-round, it is crisp and light with well-balanced acidity."
For more information, please visit www.danicarosewine.com or follow us on Facebook and Instagram at @danicarosewine.