Ex-Podean Head of Strategy Joins Scrum50 as Senior Director of Media

NORWALK, Conn. - Aug. 26, 2020 - PRLog -- Scrum50 (http://www.scrum50.com/), an agile marketing agency, is excited to announce the addition of Carlos Balasquide as Senior Director of Media, bringing his Amazon and broader eCommerce experience to one of Inc.com's 5000 fastest growing companies.

Balasquide joins Scrum50 as Senior Director of Media to further the company's media capabilities and growth ambitions, and will round out an already impressive eCommerce offering. Scrum50 looks to incorporate media along with their strong content offering in order to bring brands closer to a full, closed-loop eCommerce offering that can be as agile and fast moving as the current environment.

"With our powerful team, we knew that we needed an equally strong media and eCommerce presence and Balasquide was just the person for the role. With his talent and experience, our roster of high profile major national brands will truly reap the benefits," says Chris Parker, Founding Partner of Scrum50. "We tapped Balasquide to continue to add additional value to the amazing clients that we work with."

Balasquide joins Scrum50 after helping to create an Amazon-focused Agency, Podean, as Head of Strategy where he helped build the agency into a global powerhouse, creating their media offering and launching offices in New York, Australia and London during his first year. Spearheading the consulting arm of Podean, Balasquide worked with some of the largest global media agencies to create in housing strategies for Amazon and broader eCommerce capabilities.

"I have spent my career creating and improving processes, building teams and taking organizations to the next level and I come to Scrum50 with the same mentality," says Balasquide. "When I came across what Scrum50 was doing with their compelling content, I knew a robust media component would complement their services to become a clear industry leader in the eCommerce space. Most eCommerce agencies are focused on getting the job done, putting something up online and checking boxes, but Scrum50 takes a data driven approach to content that cannot be matched."

For more information about Scrum50, visit www.scrum50.com.

About Scrum50

Founded in 2014, Scrum50 is the first born agile marketing agency, which turned the traditional advertising agency model on its head. Their mission is to be both a world-class strategic creative agency and an efficient one by embracing Agile Marketing approaches -- employing shorter production sprints managed by uniquely-talented hybrid teams (scrum style!). It's a new day. It's a new way. Today they work with brands like Subway, Benjamin Moore, Mondelēz, and Newman's Own. Learn more about the company at www.scrum50.com.