The Gin Hotel Opens as the First Ascend Hotel Collection Property in Lexington, VA
The Gin Hotel and Juniper Lounge are managed by Taylor Hospitality
By: Up to Par Management | Taylor Hospitality
The Gin Hotel is the rebirth of the old REL Hotel. The original building from 1926 was fully restored in 2014 and refreshed for its induction into the Ascend Hotel Collection. The Gin Hotel features 39 rooms, Juniper Lounge (located on the second floor), a ballroom, a fitness center, and a boardroom. "We are extremely excited about bringing the Ascend Hotel Collection to Lexington, VA as well the rebranding of the REL to The Gin Hotel", Sean Taylor Chief Executive Officer - Taylor Hospitality.
"We're pleased to team up for the second time with Taylor Hospitality, to add another boutique, historic gem to our growing Ascend portfolio," said Pete Metzger, vice president of development, Ascend Hotel Collection. "Nestled amidst the Blue Ridge Mountains, The Gin Hotel is an ideal road trip for travelers looking to explore the area's stunning natural scenery while experiencing the town's southern charm."
With the launch of The Gin into the Ascend portfolio comes the debut of the Juniper Lounge, the only restaurant with outdoor seating and balcony views of Main Street. The Juniper Lounge menu includes hand-crafted cocktails, craft beer, wine, and a seasonally inspired menu. You'll notice a collection of plates made for sharing.
As a member of the Ascend Hotel Collection, guests of The Gin Hotel can participate in the award-winning Choice Privileges loyalty rewards program, rated a top hotel loyalty program by both USA Today's 10 Best Readers' Choice Awards and U.S. News & World Report. Choice Privileges membership is free and offers fast rewards and exclusive member rates for those who book directly at www.choicehotels.com, through the Choice Hotels mobile app, or by calling 1-800-4CHOICE. Members can earn and redeem points towards free nights, airline miles, and more while staying at any of Choice's participating branded hotels.
Director of Marketing