TYNE AND WEAR, U.K.
- Aug. 18, 2020
-- We must ask ourselves how pubs, bars and restaurants can apply a new way of thinking to drive their future successes. What can the hospitality industry provide for future generations that they can't now do themselves? With new measures put in place by the government the whole industry requires a new way of thinking.Finding a new strength
Considering the success of cinemas, bars and restaurants may want to take inspiration from the recent success of the cinema house and how they have rejuvenated an industry. For instance, the achievements of streaming services to provide on-demand movies to their customers is serious competition, but the lack of distractions and a real sense of escapism that cinemas can provide holds a strong appeal for customers. Similarly, the affordable price of supermarket drinks creates difficulties for bars and pubs that provide the same line of beverages.
However, the introduction of drinks that are not easily accessible from the supermarket has created an appeal for unique experiences when drinking away from home. The rise of slush machines (https://www.snowshock.com/product-category/snowshock-slus...
) is a significant trend that appeals to the exclusive and quirky demands of the customer. It is something that is certainly not available in your average home. For bars, they can be an easy investment, adapting to the repeating drink trends throughout the year. The use of gin, rum, and non-alcoholic options appeal to new and interesting flavours and creations of slushie cocktails.
Focusing on gin, the resurgence of the drink into the mainstream in recent years has been utilised by bars and restaurants. However, successful venues are now profiting off wellness trends and the low-to-no beverages that have grown rapidly since 2019. Bars may want to consider more options for the non-drinking consumer, who may feel more ostracised in a drinking environment. The venue itself should be a source of escapism for everyone. Adaptions are needed to show the customer the variety of unique drinks and options available to them, making the experience more exclusive than opting to drink at home. It's a great niche to tap into — especially at a time when the offering for non-alcoholic drinks is suitably lacking in the supermarkets.
Lockdown has created problems for everyone in the hospitality industry, including the customer. But with a new mindset, approach to unique experiences, and understanding the strengths of variety, pubs bars and restaurants can come through this with even more success!
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