Snapper Rock Just Keeps Swimming With Digital NuORDER Platform and New Director of Sales

Award-Winning Sun-Safe Family Swimwear and Beachwear Brand Goes Against the Current and Responds to COVID-19 Trade Show Cancellations with Innovative B2B Platform and Expands Team
By: Snapper Rock
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AUCKLAND, New Zealand - Aug. 17, 2020 - PRLog -- Snapper Rock (, the award-winning family lifestyle swimwear brand, is still swimming against the current, despite the pandemic, and announced today that it has joined NuORDER (, the leading virtual wholesale platform in the B2B e-commerce space, in response to trade show cancellations caused by COVID-19. Additionally, Danielle Motondo has joined the Snapper Rock team as Director of Sales. In this new role, Danielle will be responsible for executing effective growth strategies and strengthening brand recognition reporting to DeAnna Lamphere, President.

Snapper Rock is thrilled to partner with NuORDER, the leading B2B platform to provide an elevated approach to virtual showrooms. With the aim to provide everything one would expect from a trade show or in-person market appointment, potential buyers will be able to seamlessly view the brand's splashy 2021 collection and sustainable swimwear capsule collections through a visually compelling interface. NuORDER provides Snapper Rock access up-to-the minute sales and inventory data, and the ability for buyers to place orders at the click of the button. The platform hosts over 900 vendors and 400,000 buyers worldwide.

Before joining the Snapper Rock team, Danielle worked for nine years at the global powerhouse PVH Corp, where she held different sales management roles across multiple brands, most recently Speedo Swimwear. Her likability, go-getter attitude, and unwavering drive to get things done has allowed her to build a great reputation in the swim industry across Kid's, Women's, and Men's. Prior to working in swimwear, Danielle worked in Women's Intimates on brands including Calvin Klein, Warner's, and Olga. Having held various roles in the industry and a wealth of knowledge, Danielle will be instrumental in Snapper Rock's growth and continued success in the swimwear and lifestyle category.

"With swimwear trade shows like Surf Expo and Swim Show canceled, we knew we had to find a way to reach our customers without the traditional face to face interactions," said DeAnna Lamphere, President of Snapper Rock. "Having lead the way in digital B2B platforms, NuORDER was the ideal partner for us. While we cannot replace the full tradeshow experience, our signature bold and colorful Snapper Rock prints are still able to be just as captivating digitally as they are presented in person."

If you are a buyer and would like to access Snapper Rock's NuORDER homepage visit For more information on Snapper Rock, please visit or email

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