Recreational and Entrepreneurial Art Will Drive the Art Supplies Market, Finds Fact.MR
The growing demand for corporate gifts offered by companies to both employees and customers is expected to boost the art supplies market.
In the modern age, where the usage and dependability on technology has surged, the possibility of using traditional art supplies has dwindled. However, the reality is far from this assumption surrounding the art supplies market. As evident, in following the pursuit of art, experienced as well as novice have shown a tendency to explore their creative potential by using traditional art supplies. The possibility of replacement of art supplies with modern day technology is nowhere on the horizon. By observing common trends followed by consumers on social media, the orientation in the art supplies market is shifting towards usage of innovative products such as fluorescent colors. Companies in the art supplies market are trying to address these shifting consumer preferences, by introducing new product lines and restructuring their existing product lines.
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Sales of Art Supplies Through Stationary Shops to Exhibit more than 4% Growth Annually
Fact.MR opines that sales of art supplies via stationery shops is more than 40% in the global art supplies market. The sale via stationary shops is going to dominate the art supplies market in comparison with other sales channels. Digital platforms amalgamating art supplies manufacturers and social media platforms, have become a tool for consumers as well as marketers to showcase and expand their art supplies merchandises, which in turn is likely to boost the art supplies market. The number of people engaging with the brands on social media and other digital platforms has increased dramatically. The shift in focus from inexpensive to quality products has been an important transition in Western countries that will boost the future market value of the art supplies market. To reinforce the brand loyalty in western countries, some companies have chosen to showcase their portfolio to be environmentally sustainable. This is evident with Société BIC SA, one of the leading players in the art supplies market that has formed a partnership with Loop to reduce the packaging waste involved in consumer products.
PR Source- https://www.factmr.com/