PYNKTALKS Panel Discussion: The Future of Retail Businesses & Education in the Aftermath of COVID-19
By: Find Your ID NYC
FYID NYC went live on Instagram to introduce each panelist leading up to the COVID-19 Panel Discussion: Reopening Strategies for Success, which aired live on Facebook and the YouTube channel, The X Shows.
Natalie Benoit and Imani Jones moderated the panel discussion, where they were joined by Brooklyn College marketing professors LaCinna Arnold and Cindy Ngoc Pham, Ph.D. Sevim Oztimurlenk, Ph.D., a management professor at Old Westbury, also joined the virtual stage, along with three female business owners.
"COVID really pushed us forward about maybe two years. What it's doing, I think, is that it's positioning small business owners to actually take that market share when we really get back to normal because I might have never known your brand, but I know your brand now," Professor Arnold shared when discussing the role of online marketing and branding. "You can do virtual fittings and have virtual shows, so I think it [the coronavirus]
Ayesha Khanna is the owner and designer of Naurah USA, an Indo-Western ready-to-wear and custom couture fashion line. Shneira Monae operates a jewelry business in collaboration with Paparazzi Accessories who help by supplying product/jewelry for Monae Jewels. The sixth and final panelist to join the empowering segment was Michelle Cadore the designer, CEO and visionary behind the clothing brand YES I AM and the retail shop DA Spot NYC Boutique.
"There is so much opportunity in this moment, whether business owners realize it or not. We have our customers at our fingertips with everyone having their phone in their hand," Cadore added to close the episode on a positive note. "Make sure that you reach out and engage as much. Number two, community. It's very important that you build your community because that's what's been sustaining us… they want to make sure we stay afloat."
Near the end of the panel discussion, the moderators transitioned into a Q&A portion for viewers to submit their own questions or join the broadcast live to speak directly with the panelists. The women encouraged young professionals and students to reach out for guidance if they're seeking career advice or tips.
More information on PYNKTALKS and FYID NYC is available to the press. Please email firstname.lastname@example.org with any questions. Watch the PYNKTALKS panel discussion on IGTV (https://www.instagram.com/
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