Health Top Priority; Personal Growth Surges in Importance: BankBazaar Aspiration Index 2020

CHENNAI, India - July 29, 2020 - PRLog -- BankBazaar, India's leading online financial services marketplace, launched the third edition of the award-winning BankBazaar Aspiration Index. As per the latest study, the National Aspiration Index for 2020 stands at 79.9, a drop of 7 points compared to last year's 86.9. Mumbai (82.2) emerged as the most aspirational city. Surprisingly, Chennai, which was high on the Index in previous years, moved to the bottom of the list this year. Women emerged more aspirational than men, with a score of 81.5 compared to 79.2 for men. The study used quantitative research covering salaried men and women across top Indian cities in an attempt to understand their life goals from a personal finance perspective. The study includes the core salaried population between the ages of 22 and 45. The life goals were arranged in six categories—Wealth, Fame, Image, Relationships, Personal Growth, and Health.

Speaking on the occasion of the Index launch, Aparna Mahesh, Chief Marketing Officer, BankBazaar, said, "The BankBazaar Aspiration Index 2020 came with a wealth of insights. One key insight was that women's aspirations seem to have withstood the trying times better than men, as they scored higher on Health, Wealth, and Personal Growth goals. When you consider this in the context of the changes happening at the workplace, such as the normalization of working from home and flexible work hours, it becomes obvious that women are looking forward to leverage these changes and make the best of them. The other insight was how young India is cautious about the future. The lower importance and a higher level of preparedness in the Wealth category indicates that people are putting aside major asset acquisition and discretionary spending for the future even if they are financially prepared."

(download the full report here: https://www.bankbazaar.com/aspiration-index-2020.html )

BankBazaar.com is India's first neutral online marketplace that gives instant customized offers on loans and credit cards. It also provides free consumer credit score on its portal. Over 50 of India's leading financial institutions have chosen to integrate themselves with the platform. BankBazaar has so far raised USD 116 M in funding from investors such as Experian, WSV, Eight Roads, Sequoia Capital, Walden International and Amazon.