Helping Clients Market Through COVID-19
By: Relevate Health Group
Relevate Health Group understands these issues and is positioned to help our clients react in a time of dramatic geographic variability and change. Experts believe these qualitative differences could be significant enough to drive different customer engagement models.
Before the pandemic the Relevate team built a successful platform on taking traditional local marketing concepts and scaling them using analytics to solve client issues across the United States. The team has taken this expertise to create a COVID-19 analytics dashboard.
"This dashboard helps our clients pinpoint the open or closed status of geographical locations and find incremental opportunities to focus their marketing efforts," said Relevate Health Group CEO, Jeff Spanbauer.
It is intended to help brands pivot in a rapidly changing environment by combining multiple data sources in near-real time to monitor COVID-19 trends in addition to brand performance data to evaluate their impact on local healthcare communities.
"We've always relied on data and analytics to create localized campaigns with our clients that could be scalable, but we were missing a whole new set of data points when Covid-19 happened," said Lisa Klein, VP Market Intelligence. "And that is why we used the resources and information available to us to create this innovative dashboard to see the impact on local markets."
Not only is the new COVID-19 analytics dashboard proving to be a key element in assessing current industry, marketing and healthcare provider conditions, there's opportunity to develop similar dashboards to better use data and analytics to further personalize a brand's message in the markets that matter.
Cincinnati-based Relevate Health Group provides analytics driven, scalable, locally relevant communication solutions to hospitals and life science companies acrosst the United States. For more information, visit www.relevatehealthgroup.com.