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Follow on Google News | The Trouble with Paid Search MarketingBy: Pear Metrics It is more important than ever to win that coveted spot at the top of the page. But how? Well, there's more than one way to go about it: PPC (Pay Per Click) advertising and SEO (search engine optimization) PPC ads are paid search marketing. Here's how it works: your website is listed at the very top of the page where it is highly visible, and you pay a fee for every click on your ad. Ideally, a good chunk of these users will then be converted into paying customers who purchase your goods or services, and… Boom! Profit. But don't celebrate just yet–there are issues with paid searches. Your listing is clearly marked as an advertisement, and people just don't like ads all that much. In fact, as few as 4% of Americans actually trust ads (https://adage.com/ With paid searches, your high ranking can also be like a mirage; when you stop running the ad, your top ranking will disappear along with your traffic, and you will be right back where you started. But never fear! There is another way–one that will carry your marketing dollars further and with lasting results: SEO, or Search Engine Optimization. This method involves fine-tuning the content of your website so that it is more visible to search engines. Good SEO is an art form that gives your website the power to promote itself and rank highly in search results all on its own, generating more clicks without having to pay for them, and without the negative perceptions that often come with marked ads. Instead of browsing your website with skepticism, visitors will be exploring out of genuine curiosity and interest. SEO makes real, authentic web traffic possible in a way paid search marketing simply can't match. Is your website in need of an SEO makeover? We can help! Book a free consultation (https://www.pearmetrics.com/ End
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