Extended Reality at AED Studios in Belgium
Starting in September, AED Studios in Lint (Belgium) will offer TV, film and event producers the opportunity to use a high-tech XR studio. Extended reality (XR) is the umbrella term for virtual reality (VR), augmented reality (AR), mixed reality (MR) and other immersive technologies. At the XR studio, the physical and digital worlds are perfectly connected, allowing for new, expanded and unique possibilities for audiovisual productions.
By: AED group
Thanks to the cooperation of numerous partners who have the greatest expertise in every part of this project, the possibilities are almost endless. Film and television makers will have access to the best technology to make their production process more efficient and with fewer limitations. The events industry can take XR Studio presentations, meetings and product launches to the next level thanks to the fusion of reality and the virtual world. The technology creates a unique viewing experience.
Glenn Roggeman, CEO of AED Group: "Using this technology, we can focus on a broad range of audiovisual productions. Here film producers can shoot special scenes and effects, television makers can create interactive sports and fiction programmes or shows with a virtual audience and companies can turn their most ambitious ideas into dazzling presentations or commercials. The possibility of 'set extension' provides us with a unique way of adding virtual images, effects or elements to the shot in real time and allows the people actually on set to be immersed in a total experience. There are only a few such studios available worldwide, and we are proud to also offer them in Belgium. Our customers will now have access to the same technology already used in Hollywood productions such as The Mandalorian, Nighthawks, Star Wars and others."
During the month of August, potential users can familiarize themselves with the new technology during six live demo days (13-14, 20-21 and 27-28 August). You can register by emailing firstname.lastname@example.org.
Watch the introduction video on YouTube here
Filip Van Vlem
International PR & Communications Manager