Giving back to local business — why is it beneficial?
By: Inn Collection
It benefits the local economy
You might not think that your personal spending can benefit the wider community, but this is where you're wrong. In fact, research has shown that spending just £10 with a local independent shop can equate to an additional £50 into the economy. This is because local business owners put the money back into the community through spending themselves at local services.
It's important to support small businesses in your area, as they can bring many jobs to your city or town. The more that they can grow, the more jobs that they can offer too. Statistics showed that if 50% of the small businesses that are currently trading were able to take on one more person in the next 12 months, there would be more than two million new jobs created! As you will know, the more people that are employed in your area results in more money being pushed into the local economy and then invested in you!
Local businesses are more personal
If you care about receiving tailored customer service, you might find that shopping locally is best.
It's true that for many corporate chains, they're all decorated the same and advertise with the same promotional materials. Compare this with a local business and you'll probably discover that the décor fits with the local aesthetic of the area and any marketing materials are tailored to the custom that they get in their own branch.
When it comes to pubs, it's fair to say that often, the pub owners are local people themselves. This means that they can often bring a more personalised touch to the customer service they offer and connect more with their visitors.
These localised touches help better meet the needs of customers too. If there is an event being held in the area, for example, it's likely that the business will become part of it — perhaps by offering complementary products or creating an offer that fits in with the occasion.
Article supplied by https://www.inncollectiongroup.com/