ARLINGTON HEIGHTS, Ill.
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- July 21, 2020
- Set a goal for your campaign.
Make it specific and quantifiable. If your goal is too broad, it will be too intimidating and you'll get discouraged more quickly. Similarly, if your goal is not measurable, you'll have no way of determining if you've made any progress. To come up with your goal, look back at your business's past performance. You can also solicit feedback from customers to determine where you can improve.
Assembling a team will encourage you to delegate responsibilities, rather than taking on too much yourself. You may want to recruit a project manager to implement the plan, a copywriter to build the content, a graphic designer to produce the marketing materials, and a social media expert to spread the word. Keep in mind the strengths that each individual brings to the table.
- Build a timeline and tasks.
To determine a timeline for your campaign, list out all the steps needed to complete the project from beginning to end. Start by breaking down your main goal into smaller, attainable tasks. Assign tasks to your team members and set due dates to ensure you stay on track to meet your project goal. You can monitor the project using an online project management tool, like Asana
. These tools allow all team members to contribute, comment, set due dates, and see updates in real time.
You'll want to monitor what is working and what is not throughout the campaign. Measuring your success along the way will allow you to regulate or adjust your plan as needed. It will also help you hold your team members accountable for their assigned tasks. Following up with everyone and holding them to due dates will guarantee that you're on track to meet your goal.
When you come to the end of you predetermined project timeline, it's time to take a step back and evaluate the outcome. What went well? What didn't go so well? Did you accomplish your goal? Reviewing the results will inform improvements in the process for future campaigns.
JRS Mar/Com has the skills and experience to take your concept and turn it into a campaign. Click here
to learn more about our Marketing Superheroes. Also, visit our website
to schedule an appointment and see what imaginative things we can design for your business.