Female entrepreneur unveils new line of alcohol-free spirits for high-end mocktails

'Sexy AF' launches Canada's premiere non-alcoholic, plant-based spirits
By: Sexy AF
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Sexy AF
Sexy AF
CALGARY, Alberta - July 2, 2020 - PRLog -- A new company spearheaded by a female entrepreneur is ready to meet rising demand for alcohol-free spirits with a line of handcrafted mock spirits in four flavours.

As more people worldwide are eschewing alcohol to stay healthy during the COVID-19 pandemic, Canadian entrepreneur Jo-Anne Reynolds has launched "Sexy AF," a brand of alcohol-free spirits for classy, sophisticated and great tasting mocktails.

Reynolds is a health and fitness enthusiast who wanted to introduce a new way to enjoy a cocktail, one that didn't involve child themed non-alcoholic drinks weighed down with heavy, high-calorie syrups and pop. Her line of refreshing and healthy spirits is 100 percent alcohol-free, with flavors made for mixing with soda, tonic or juice to make your mocktail Sexy AF.

"Staying sober doesn't mean missing out or feeling excluded, now you can enjoy a great experience with a great tasting cocktail that's alcohol free" Reynolds said. "Our motto is 'Sober is Sexy AF'."

Just in time for summer, Sexy AF is rolling out a premiere lineup of alcohol-free beverages, including ViirGiin, Triple Sexy, Amar-Oh and Kampari. Each product features a complex, botanically infused flavour profile with none of the alcohol.

"We developed 36 batches over the course of one year," Reynolds said. "These four were selected because their intense flavors, aromas and mouthfeel held up these best when combined into a delicious, sophisticated cocktail. They are perfect for mixing mocktails that are 'Sexy AF,' either at home or at your favorite restaurant."

Currently, alcohol-free spirits are one of the hottest trends in the food & beverage industry. The United Kingdom is the most established market, boasting more than 150 alcohol-free, non-alcoholic and low ABV spirit brands. Canada and the United States are quickly catching up.

"Sexy AF is excited to be a leader in the North America markets thanks to the amazing line of beverages we have developed," Reynolds said.

Every Sexy AF product is crafted from Kosher and Halal plant-based ingredients. The alcohol-free spirits are botanically infused, low in calories and carbs, with no added sugar and no artificial flavors.

Currently, Sexy AF spirits are available in select liquor stores and specialty food markets as well as direct to consumer online through SexyAFspirits.com. This summer, Sexy AF will also be available at distinguished bars and restaurants throughout Canada.

Learn more about Sexy AF at https://sexyafspirits.com.


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