Digital marketing, brand marketing and website development: The ultimate bond
Let's take a look at how things are seen from the other side. From the customer's side. Imagine yourself to be the customer. You are looking for say, a pair of running shoes for an upcoming marathon.
By: Vajra Global
You could do any of the following:
Open the very first link on the page because you know that is the most popular website.
You look for a familiar brand.
You read the descriptions below the link to see what sounds good.
You do some window shopping, open many links and see what looks nice.
Sometimes there are some sponsored links right on the top that you won't mind just looking at.
Now let's look at the results of opening the different links:
Opening the very first link is one of the most obvious choices. The link has done well. It's right there on the top. The brand is famous and trending. It could be a satisfying product.
Loyal customers pick their preferred brands. So they are not adventurous or looking to experiment.
Prospects want to see which words they can connect with, so they take the time to look out for catchy taglines.
Prospects who have their minds open want to check out the different links online to see what else is out there. This means they are looking beyond their needs. They are looking at the entire package, reviews and all.
Sponsored posts do not necessarily stand for quality or popularity.
Customers who open website links need to be welcomed to it. They need to feel the connection to the website immediately. And it is not like they spend sufficient time on the website to make an informed decision. More often than not, it is an impulsive one taken in the first 30 seconds of looking at the website. An overall glance will make them decide whether the website is worth a look or they should close and move on.
75% of consumers admit that they judge a business' credibility based on their website design.