Helping Clients Build, Buy and Sell Homes

CHARLOTTE, N.C. - July 1, 2020 - PRLog -- Michelle Keaton-Barrow, CEO of Keaton Barrow Realty, has two new credentials that will help clients better navigate the process of building a new construction home and make them feel more confident as they navigate the buying and selling process. Keaton-Barrow has earned the "Graduate Realtor^® Institute  (GRI) Designation from the National Association of Realtors^®. She joins other top producers in the residential real estate industry who hold the designation across the nation. She also earned the designation of New Construction Specialist from the National Association of Independent Builders and Real-Estate Services – a credential designed to raise the industry's base knowledge in identifying, nurturing, and leveraging market opportunities for residential building.

Jim Pesavento, founder of NAIBRS, created the New Construction Specialist designation to increase new residential construction understanding in the REALTOR® community. "From my travels in many states, we found there was a lack of core courses that teach agents the nuances of new construction. 50% of homebuyers are open to new construction homes. If the agent, who is the trusted advisor, is not armed with the details of building a new home, it does the homebuyer a disservice," he notes.

Keaton-Barrow, who has a long history in the industry in both Raleigh and Charlotte, sees the designations as tools to help her buyers. "Most traditional real estate instruction doesn't address many aspects of new home construction – whether that's helping clients secure specialized financing, acquire property, navigate the process of working with an architect and builder, or all the nuances that accompany this process. Having these designation gives my clients the added confidence of knowing that their REALTOR® is equipped to walk them through what can be an intimidating process," she notes. "The GRI instruction goes in-depth on subjects including Real Estate Technology, Negotiation, Ethics, Finance, and Risk Reduction that allow me to better serve prospective clients."

With more than 30 years' experience in commercial and residential real estate, Keaton-Barrow has developed a reputation as an experienced businesswoman and a trusted expert whose knowledge of current market trends, neighborhood statistics, and insurance information is unmatched. She honed her leadership skills as a college professor, business owner and board member. Her passion for philanthropy is demonstrated by the numerous non-profit and charitable entities that she supports, including service on many local boards.

About Keaton Barrow Realty:

With offices in Charlotte and Raleigh, N.C., Keaton Barrow Realty is dedicated to providing its clients with professional service and expert advice. Their main goal is to educate the public on all matters related to residential and commercial real estate. The firm also provides international relocation services. Why wait? Live your legacy today by visiting http://keatonbarrowrealty.com.