Impact of Covid19 on FMCG and Role of Analytics and Connected Planning
The FMCG sector has outperformed the broader market amidst the Covid19 pandemic; but they are far from immune to its impacts.
Necessity is the mother of inventions; and FMCG players are putting more focus and devoting entire production lines to manufacture 'essential' items; not only driven by its intended benefit to consumers but also expecting that the sales would cover up some of the losses in other product lines.
But, with global measurement firm, Nielsen, slashing the growth outlook for FMCG in 2020 to 5-6%, and the supply side constraints likely to remain, when will FMCG see the turn-around?
It cannot be over-emphasized that new strategies & innovative approaches are needed today more than ever to stem the tide of crisis, recover and thrive into the future.
In these times of uncertainty, a data-driven and connected planning framework is a real need of the hour, to make quick pivots to fact-based and accurate decision making.
Many FMCG players are already embedding analytics in their end to end value chain to create a more resilient, flexible and agile business model that will remain future fit
In this whitepaper, we take a critical look into these issues and bring our extensive expertise in having delivered transformational analytics solutions to FMCG players, to deliver recommendations on how to use analytics and connected planning approach to optimize the end-to-end value chain and build a resilient and future-fit business model.
• Major Areas of Impact
• How Should FMCG Players Respond
• Key Trends in Analytics Shaping Future-Proof FMCG
• Importance of a Data-Driven and Connected Planning Framework
• Looking Ahead