Patrizia Fiandrini: Daily Collection 2021 Preview

NEW YORK - June 28, 2020 - PRLog -- Patrizia Fiandrini, in conjunction with the necessary review of the offer, calibrated in relation to the commercial dynamics decided on all fronts due to the ongoing health emergency, will present the Daily line next September.

While confirming continuity with the first line through two haute couture proposals characterized by fine fabrics such as embroidered tulle, silk and chiffon, already in the pipeline before the covid for the 2021 collection, the Daily line includes 12 outfits made mainly with viscose, jersey, cady and cotton.

Sustainability, in such a particular moment of our time, is the watchword for anyone who wants to maintain market positions and guarantee the quality of the creative proposal and this is the goal to which the designer's creative and productive effort is aimed. .

For Patrizia Fiandrini, the health circumstance was also an opportunity to contribute, in a positive way, to the discomfort of prevention through the personalization, as a fashion accessory, of hygienic facial masks for general use in the project of which the Italian company "Sanaka, Derpa division participated srl "with the addition of antibacterial, antimicrobial and antiviral filters made with" Syntex Ag + "fabric.

Modamica di Vimodrone, the brand's consolidated partner, for the promotion and sale of personalized masks, chose the tool of the e-commerce platform accessible directly from its official website.

The historic multibrand, already the exclusive dealer in Lombardy of the Fiandrini brand, until the end of 2021 will offer the first and second line of the maison as protagonist in Japan.

The official catalog for the Daily 2021 line will open the works for the photographic set and the institutional video clip within the first ten days of September.

For the video-photographic set this year "Villa Giulia" was chosen, in the Marcellina area, a few kilometers from the historic Villa of the Emperor "Adriano".

Studio Del Vecchio (production and communication agency) also reconfirmed Federico Mancuso as Photographer and Film-maker, Tony Prosia Hair stylist and Aldo Azzaro Sound designer for this year.

The testimonial 2021 is the splendid model Helma Nocera of whom you can see on this page a shot taken from her personal book.