Pet Professional Guild Appoints Social Media Coordinator
Dr. Pam Shultz takes on new role to help broaden organization's online reach
By: Pet Professional Guild
PPG has a growing number of educational products available, both to its members and the general public, including Project Trade, Pet Dog Ambassador, Pet Professional Accreditation Board, the Pet Rescue Resource, the Shock-Free Coalition, the Junior Membership program and the aforementioned BARKS from the Guild, as well as a constantly evolving series of webinars, workshops and educational summits, regular blog posts, podcasts and newsletters, and an active corporate partner program, all of which must be made readily accessible to both PPG members and the public at large, where applicable, and social media is one of the most effective ways to achieve this. Dr. Shultz's brief will be to ensure that each program, product and event gets maximum publicity across PPG's social media platforms.
"Perhaps many training and behavior professionals will be able to relate when I say that there were times when it was lonely and exhausting being a force-free proponent in the pet industry," said Dr. Shultz. "Then I discovered PPG. Ever since getting involved, first as a Shock-Free Coalition (https://www.shockfree.org/
"As PPG goes from strength to strength and we are all getting busier and busier, we felt it was time to bring in a dedicated social media person to improve and augment our online presence and provide our range of products and programs the exposure they deserve," added PPG president, Niki Tudge. "As a veterinarian of many years' experience who also has experience in the editing and proofreading space, Dr. Shultz, with her unique skill set, is ideally placed to help us in this endeavor."
Page Updated Last on: Jun 24, 2020