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Follow on Google News | Content management software company Content Catalyst announces new brand identity and websiteNew branding reflects the company's mission to become the first-choice content workflow system for analysts
By: Content Catalyst Until now, the company has traded as Publish Interactive which reflects the company's strong presence in the B2B publishing sector. Founder, Daniel Lord, said: "This rebrand represents a significant step in the company's evolution from providing a publisher-only content solution to offering a SaaS for market analysts to better manage and use their research content". The Content Catalyst logo brings a sharp new visual identity characterising the brand as both innovative and professional. The seven grey and seven blue interconnecting bars symbolise synergy between creators of business and market content and consumers of such insight. The brand's new typeface and colours emphasise the company's professional approach when working with customers to provide a reliable, business critical, software platform for high-value research. As well as a new graphic identity the company has a new tagline; Create, Discover and Share. "The tagline reflects our vision to empower people in business to effortlessly discover, build on and distribute the best of what the knowledge industry creates," said Marketing Director, Edwin Bailey. "By becoming Content Catalyst, we not only retain over 17 years of history and reputation, but we also move forward to ensure we succeed in our mission of building great workflow experiences for analysts," he added. http://contentcatalyst.com End
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