Attn:CEOs,CMOs, Advertising & Sales re: Taking the Guesswork out of your Advertising during Covid-19

SAN MATEO, Calif. - June 22, 2020 - PRLog -- HAS COVID-19 TOTALLY CHANGED THE DEMAND AND MARKETING SITUATION FOR YOUR KIND OF BUSINESS?

*Is your business still operating or has it been shut down? Are you going to be reopening soon?

*Can you do a lot of business over the phone or online?


*AND....WHAT SHOULD YOU DO GOING FORWARD?

*PLUS...WHAT SHOULD YOU DO ABOUT YOUR ADVERTISING BUDGET?

*How much should you spend on Advertising right now and how should you spend it?

*WHICH MEDIA SHOULD YOU INCREASE, AND BY HOW MUCH?

*WHICH MEDIA CAN YOU DECREASE, AND BY HOW MUCH?

*How much should you spend in newspapers?

*How much should you spend in magazines?

*How much should you spend in radio?

*How much should you spend on TV?

*How much should you spend in direct mail or direct email?

*How much should you spend on the internet?

*And...what should you say? How should you change your advertising copy to adjust to all the new changes in supply and demand in your business?

*AND...WHAT IS THE BEST WAY TO TRY TO DETERMINE THE BEST WAY TO SPEND YOUR ADVERTISING BUDGET DURING COVID-19 AND BEYOND?

*Right now, businesses all over the country, and all over the world, are trying to figure out the best way to adjust their advertising and marketing to the new realities of the Coronavirus economy.

*AND...HOW CAN YOU RE-WRITE THE LAWS OF SUPPLY AND DEMAND TO HELP YOUR COMPANY GET A LOT MORE BUSINESS A LOT FASTER?

When everything in your business changes so dramatically and so quickly, and when you are trying to figure out how much you should spend on your advertising budget, and how, when and where you should spend it...One of the best ways to adjust your marketing and advertising planning is with some very easy-to-use advertising math that was developed by Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California.

The math will give you more of the information you need to make key marketing decisions with far less risk, and it can help all kinds of businesses

test and analyze and adjust their marketing and advertising in good times and in bad.

The math is called "The Barrows Popularity Factor." You can see more about the math and download a booklet called "The Barrows Popularity Factor" for $4.95 at www.barrows.com/bpfinfo.html