Joey's Seafood Restaurants hits one out of the park with Summer beer batter promotion

Canada's largest Seafood Restaurant chain uses Beer in its secret batter for the first time.
By: Joey's Only Franchising Ltd.
CALGARY, Alberta - June 23, 2020 - PRLog -- Starting July 6, customers at Joey's Seafood Restaurants will have the option of Joey's signature batter OR a limited-time Beer batter (Molson Canadian).

"Joey's Seafood has a secret signature batter that has made our fish famous and Joey's unique," says Joe Klassen, founder and CEO of Joey's Only Franchising Ltd.  "This is a classic addition to our recipe that we feel will garner excitement from beer batter purists."

From July 6 – August 31, 2020, participating Joey's Seafood Restaurants across Canada will be offering the option of beer in their batter as well as a beer gravy, flavoured with Molson Canadian.

With Take-Out being a higher percentage of sales than normal, we have created a special that feeds the family at home, like a summer picnic," says Dave Holland, Vice President of Marketing and Design, Joey's Seafood Restaurants.

About Joey's

Calgary-based Joey's is a pioneer and leader in the fast-casual seafood restaurant category in Canada. Its signature "Joey's Famous Fish & Chips" and "Fish Taco" has gained the company a North American reputation for preparing generous portions of high-quality seafood at affordable prices. Each Joey's franchise embodies the vision of its founder, Joe Klassen — to serve great seafood in a cozy neighbourhood seafood restaurant. Annually, Joey's serves more than 5.5 million guests system-wide through its 43 restaurants in Canada. In 2020, the company celebrates its 35th anniversary.

For more information, please contact:

Mr. Max Gagnon, Vice President Operations, Joey's Restaurants,

Mr. Dave Holland, VP of Marketing, Joey's Restaurants, 403.513.1320,

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Dave Holland
Source:Joey's Only Franchising Ltd.
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