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Follow on Google News | RI Firm Releases New White Paper, "Confronting the Challenges of the U.S. Olive Oil MarketCharlestown, RI based NorStar Consulting to assist award winning international extra virgin olive oil producers create effective export business plans.
NAOOA studies further report when compared to the globe's largest consumers of olive oil, the Greeks, who consume on average 21 liters/person/ Lee W. Hill, Partner in NorStar Consulting, added:" The USA Food industry including Olive Oil is immense and complex. For a foreign produced food to reach an American consumer, there are a series of hurdles to be overcome just to play the game. The first of which is meeting the U.S. Federal Food and Drug Administration's olive oil facility registration and certification regulations" Next, there is maneuvering the USA's complex multi-tiered distribution system comprised of importer, wholesaler/distributor and retailer. Given success with the administrative process, the real challenge begins with building brand awareness in an arena of well capitalized, recognizable olive oil brands.NorStar Consulting has produced a video of the challenges. To view please visit - https://spark.adobe.com/ Real world experience shows, this is not an unattainable goal. Many small producers have heritage, cultural and production method advantages that result in limited quantity, premium quality olive oil not reproducible in mass production facilities. The purpose of NorthStar Consulting's new White Paper, "Confronting the Challenges of the United States Olive Oil Market." is to give international olive oil producers some insight as to how to gain success in the USA." -30- NorStar Consulting is a partnership with offices in Charlestown, RI and Nashville, TN. Founded in 2000, the firm provides international entrepreneurs methods to improve sales, distribution, and profitability through its exceptional breadth of experience and expertise in traditional and online marketing, sales, e-commerce, branding, product, and operations management. https://norstarconsulting.biz/ End
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