Luxe Reloaded Encourages Consumers to Give New Life to Pre-Owned Clothing
Luxe Reloaded is the easiest place to buy and sell pre-owned luxury goods, all wrapped in eco-friendly packaging, to help fix the fashion industry's waste problem
By: Dare PR
Luxe Reloaded was founded by Nigerian fashion stylist and brand consultant Mariam Aduke Abass in 2017, with a soft launch in September 2018. With a pipeline engineering background, where materials rarely go to waste, Abass has a sustainable approach to fashion.
"Coming from a Nigerian background, clothes are hardly ever wasted or thrown away, they are usually fixed, resold, exchanged or given to people that need them" said Mariam Aduke Abass, founder of Luxe Reloaded. "As an engineer, sustainability is considered from pre-production and not as an afterthought. It is shocking to see that there is a lot of waste in fashion and the lifecycle of fashion items is not as prolonged as it should be."
The Luxe Reloaded business model is commission based, with an online store showcasing a handpicked collection of pre-owned luxury wear for men and women. All items have been checked by the Luxe Reloaded specialist team and authenticity is 100% guaranteed. With brands from Givenchy to Gucci and Christian Louboutin, the platform gives better accessibility to luxury for smaller budgets and eco-responsible customers.
"It is very important to us that we control the inventory and make sure that every single item that appears on our website is authentic", said Abass. "It also makes life easier for our sellers as we do all the work for them; from photography to sales to packaging and posting. It is a thorough system. It is the reason they come to us instead of our competitors."
Luxe Reloaded aims to make regular donations to SCAF Nigeria, an NGO focused on creating awareness on Sickle Cell Disease (SCD, which affects 13,000-15,000 people in the UK, mainly from the black community) and ensuring that SCD warriors get access to quality health care, and Haima Health, which links blood donors to patients, organises blood drives, builds database of regular donors and saves lives.
To shop the Luxe Reloaded collection, or for more information about Luxe Reloaded, please visit www.luxereloaded.com